According to Robbie Ferguson (@0xferg), co-founder of Immutable, relying solely on play-to-airdrop mechanics will not revive crypto games that lack engaging gameplay (Source: Twitter, May 26, 2025). For traders, this signals that token price spikes from airdrop campaigns may be short-lived if the underlying game fails to retain users. Ferguson's analysis suggests that sustainable token value in the blockchain gaming sector depends on genuine player engagement rather than just reward incentives, impacting both NFT and gaming-related token trading strategies.